Starter Shoot
One-time
Best for testing the format before committing to a monthly plan.
- 1 creator
- 5-6 vertical cuts, raw + edited
- One script & shotlist session
- Usage rights for paid + organic
MK.UGC — Performance Creative
UGC-style ad creatives, built to be tested, not just watched.
Mark 42 produces creator-shot video ads for Meta and Google campaigns, planned and cut for A/B testing from the first shoot, by the same team that can also run the media.
MK.DIF — Why creator-shot creative
What UGC-style creative actually changes
Built for testing, not one hero video
Every shoot is planned around multiple hooks and cuts, so your media buyer has real creative variations to test in-platform instead of a single polished ad.
Creative and media buying under one roof
Mark 42 already plans and runs Meta and Google campaigns for clients. When the same team handles creative and spend, feedback from live campaigns can feed straight into the next shoot.
Creator-shot, not studio-produced
Content is filmed to look like it belongs in the feed: handheld framing, real dialogue, product-in-use footage, not a brand film cut down to 15 seconds.
Fixed scope, clear delivery
Cut count, usage rights, and turnaround are agreed before the shoot starts, so there are no open-ended revisions or surprise add-on costs.
MK.PKG — Packages
Pick a starting point
Every package is scoped before the shoot. Exact pricing depends on creator count, cut volume, and usage rights, so send a brief once you know roughly what you need.
Growth
Monthly
Best for brands running always-on Meta or Google campaigns.
- 2 creators
- 8-10 cuts per month
- Multiple hooks per concept for A/B testing
- Usage rights for 6 months
Scale
Monthly, bundled with ad management
Best for clients already on a Mark 42 performance marketing retainer.
- Ongoing creator roster
- Continuous shoot-and-test pipeline
- Creative tied directly into live campaign optimization
- Priority turnaround
MK.PRC — How it works
From brief to ad-ready cuts
STEP 01
Brief
We map your product, offer, and current ad angles before booking a creator, so the content has a job to do beyond just existing.
STEP 02
Match creator
Creators are sourced or selected from our roster based on your audience and category, not picked at random.
STEP 03
Shoot & edit
Scripts and shotlists are hook-first. Each shoot is cut into multiple ad-ready versions, not one long video trimmed down.
STEP 04
Deliver & test
Files are delivered ready to upload, with usage rights confirmed upfront. If Mark 42 also runs your media, testing can start the same week.
MK.FAQ — Common questions
What clients ask before booking a shoot
A short vertical video shot by a real creator, in their own voice, that looks like organic content rather than a polished brand ad. It is used as paid ad creative, but it is not an influencer post on someone else's feed.
We source creators from our own roster and match them to your category and audience. If you already work with a creator you like, we can script and shoot with them instead.
No. You can commission a shoot and use the footage in campaigns run by your own team or another agency. The Scale package assumes an active Mark 42 media retainer, but Starter and Growth do not.
We can't promise a specific result. Performance depends on targeting, offer, and spend, not the creative format alone. What we can commit to is multiple real variations to test against what you're currently running, produced at a lower cost per asset than a studio shoot.
Yes, within the usage rights window agreed for your package. Cuts are delivered in vertical format but can be reframed for other placements on request.
Typically 1-2 weeks from brief approval to delivered cuts, depending on creator availability and revision rounds. The exact timeline is confirmed before the shoot is booked.
MK.CTA — Next step
Want ad creative that doesn't look like an ad?
Tell us what you're currently running and who it's for. We'll show you where creator-shot content fits into your next test.