The creative testing framework we run on every Meta Ads account

Every account we take on starts with the same 3x3 creative grid before a single rupee goes toward scaling.

The 3x3 grid #

Three hooks, three formats, one offer. We let the data pick the winner instead of arguing about it in a meeting.

Reading the results #

CTR tells you if the hook works. Hold rate tells you if the format works. Only look at CPA once both of those are healthy — optimizing for cost before the creative earns attention is how budgets get wasted.

Scale the winner by 20% every 2-3 days, not all at once. Meta's learning phase resets on big jumps, and you lose the data you just paid for.